DICK JOHNSON RACING AND SHELL V-POWER CONTINUE PARTNERSHIP IN MULTI-YEAR DEAL

[GoldCoast, 13 Sept 2024] Supercars team Dick Johnson Racing (DJR) are thrilled to announce the renewal of their long-standing partnership with Viva EnergyAustralia (Shell Licensee). The multi-year deal will see the Shell V-Power brand remain the Major Partner and Naming Rights Partner of Dick Johnson Racing.

Shell V-Power and Dick Johnson Racing will continue to build on a 57-year relationship, one of Australia’s oldest and longest-standing sporting partnerships. The length of this relationship indicates a rare model of success that has stood the test of time. This partnership is characterised by mutual trust and loyalty through stability that embraces legacy and tradition.

The Shell brand first appeared as a sponsor on Dick Johnson’s racing car in 1967 and has a rich heritage with the motorsport legend. It took on full naming rights of Dick Johnson Racing for 18 years between 1987 and 2004. It then remained a partner of the team, before returning as a naming rights partner in 2017, under its current Shell V-Power Racing Team moniker. 

In their past 8 years together, Dick Johnson Racing and Shell V-Power have achieved many great successes including Three Driver’s Championships, Three Teams’ Championships and one Bathurst 1000 win.

Dick Johnson, Motorsport Legend & Co-Owner of the Shell V-Power Racing Team, shared his delight “It’s really, really pleasing to see that we’ve got another extension of our contract, which we’ve had for many, many years with Shell. We’ve been with them for 55-odd years and I believe our partnership is one of the longest-standing relationships in Australian sport. Over that time we have had a lot of success together, and we look forward to having a lot more success together in the future.”

David Noble, Chief Executive Officer of The ShellV-Power Racing Team, echoed these remarks “We’re thrilled to announce the renewal of our longstanding partnership between Shell and Dick Johnson Racing. With a remarkable 57-year history together, both brands have consistently demonstrated a commitment to high performance and excellence. As we look to the future, we’re excited to continue building on this legacy as we drive towards new achievements, united in our pursuit of excellence on and off the track.”

Andrew Egan, General Manager of Marketing at Viva Energy Australia shared his remarks “Our partnership with DJR is one that commenced over 57 years ago and is built on the mutual alignment of high performance and team culture. Our partnership is a true collaboration that delivers strong commercial outcomes for both the racing team and our business with the association of our Shell V-Power premium fuel brand. We are united in our passion for our fans, customers, and the sport to deliver the best experience possible.”

Together, through this partnership, DickJohnson Racing and Shell V-Power look forward to fuelling more victories, driving innovation and continuing their legacy of excellence for years to come.

--ENDS --