SHELL V-POWER RACING TEAM ANNOUNCES NEW PARTNERSHIP WITH AROMAS COFFEE ROASTERS

April 21, 2023

The Shell V-Power Racing Team, Queensland’s oldest Supercars racing team, has today announced its new partnership with Queensland’s oldest coffee roaster, Aromas.

Aromas Coffee Roasters began in 1981 and continue to roast their coffee beans locally in Brisbane with a strong focus on quality and consistency. As a leading coffee brand in Queensland, it is Aromas mission is to continue to bring a culture of fresh, locally roasted beans to the coffee lovers of Brisbane.

Shell V-Power Racing Team Chief Executive Officer David Noble said that he is delighted to have Aromas Coffee join the team and looks forward to what the two brands will do together.

“It’s great to welcome the Aromas team and family on board to share this partnership. Aromas have been an industry leader in coffee now for many years. Joining two of Queensland’s oldest organisations together to share ideas and innovation will create some extremely exciting opportunities.”

Adam Williams, Chief Executive Officer of Aromas Coffee Roasters and Supply Aus. Holding Group said he is thrilled to announce the new partnership between two iconic Queensland brands.

“This collaboration brings together two powerhouses in their respective industries to deliver an unparalleled experience for fans across the country. Our two brands share a commitment to excellence, and together we will continue to push boundaries and set new standards in our respective fields.”

The Shell V-Power Racing Team together with Aromas Coffee look forward to sharing new promotions, events, and exciting products to their fans. This partnership promises to be an exciting journey for all involved.

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