SHELL V-POWER RACING TEAM ANNOUNCE NEW PARTNERSHIP WITH ROADX TYRES
The Shell V-Power Racing Team and RoadX Tyres are thrilled to announce their new multi-year partnership. The two-year deal will see RoadX Tyres join as the Team’s Official Tyre Partner with branding located on the front splitter and side skirts of both the No. 11 and No.17 ShellV-Power Mustangs for the 2024 and 2025 seasons.
RoadX Tyres are a Global company who are focused on going the X-tra mile. Tyres are manufactured with Eco-Friendly compounds formulated with HD Silica and high strength steel belting to provide superior roll resistance for safe driving in wet and dry conditions as well as optimised on-the-road fuel performance. RoadX takes its environmental responsibility seriously having established the first tyre-recycling base.
This partnership represents a shared commitment to excellence, innovation, and pushing the boundaries of what's possible in racing.
David Noble, Chief Executive Officer of the Shell V-Power Racing Team, shared his delight “We’re thrilled to announce our new two-year partnership with RoadX as our Official Tyre Partner. Both of our organisations strive for excellence in all that we do and we’re looking forward to working together to help the RoadX team continue to grow their business.”
Brett Mayze ChiefExecutive Officer of RoadX Tyres, said “this is a key branding exercise in the future of RoadX and a significant investment in our RoadX brand. Whilst the exposure will be focused on our PCR tyre range in addition, we expect significant uplift to be generated from trackside and industry engagement across the TBR market.”
Adrian van Geelen, Regional General Manager of RoadX Tyres, explained that “the partnership together with the Shell V-PowerRacing Team allows RoadX to take a position in the market which underlines the performance, quality and value of the RoadX product, allowing all Australians to benefit from the RoadX value proposition. The Shell V-Power Racing Team’s exposure combined with our recent relationship with Bob Jane T-Mart will see RoadX gain a stronger foothold in the Australian Tyre Market.”
The RoadX Tyres brand will make its debut on both Shell V-Power Mustangs at Round 1 of the 2024 Repco Supercars Championship between the 23-25th February in Bathurst.
- END -