The iconic Shell V-Power brand and Viva Energy Australia have extended their naming rights partnership with the Shell V-Power Racing Team and Dick Johnson Racing (DJR) on a multi-year deal.
The partnership reaffirms a 53-year relationship between the Shell Brand and racing legend Dick Johnson that commenced in 1967. Since then, DJR has become the most successful Touring Car/Supercars Championship team and is a fan favourite with over one million Supercars fans nationwide.
The partnership between Viva Energy Australia and DJR is one of the longest-standing partnerships in Australian sporting history.
Motorsport Hall of Famer and Legend, Dick Johnson AM is excited to continue his long-standing relationship with Viva Energy Australia and the Shell Brand into the next generation of the Supercars Championship.
“To have the premium fuel brand – Shell V-Power – continue to support DJR, from my years of racing to our current team is something that I am very proud of. It’s not very often that you see an organisation support one sporting team for a sustained period. None of our partnerships are just stickers on race cars.”
Ryan Story, Executive Chairman and Co-Owner of DJR is extremely proud of the team’s partnership with the iconic Shell V-Power brand.
“Viva Energy Australia has been a fantastic partner for our team over the last five decades and a significant part of our success since becoming the naming rights partner in 2017. To achieve what we have achieved with Viva Energy Australia on and off the track is something not many sporting teams could do. I am incredibly proud of everyone involved.
“With the introduction of Gen3 in 2023, I can’t wait to see the Shell V-Power Ford Mustang GTS out on track in Newcastle to open the season,” said Story.
Viva Energy Australia’s Executive General Manager Consumer, Megan Foster said: “We are so proud to be associated with Dick Johnson Racing and to have been part of the rich history for over five decades. It simply makes perfect sense for us to sign on and continue our partnership into the future.
“Viva Energy Australia and DJR aren’t just aligned in delivering quality fuels and superb racing, both organisations have strong sustainability ambitions, and we are doing our part to address the impacts of climate change in Australia.
“We believe in everything the team is doing, led by motorsport royalty in DJ and of course Ryan Story. The team members are great ambassadors for our brand, amazing contributors to the overall sport and we have a fantastic collaboration between our two organisations. That’s what makes great partnerships. Let’s keep racing together,” said Foster.